The suitability of the sales prospects derived from our sales funnel is often questionable, since our background knowledge of their demographic, socio-economical or behavioral characteristics is limited. Our market oriented solution DirectToTarget revolutionizes customer targeting. Relaying on advanced customer segmentation we are able to target people who will most likely have specific interests, life situations, hobbies, needs, problems etc. The data is obtained from public sources available online, however, the system compliance parameters are adaptive, so you can be sure that data gathering is in line with the applicable laws.
The majority of the information about our target group is available online, but its high volume is the main problem. DirecToTarget automatizes the access to relevant information and enables a smart target group segmentation for an even smarter sales approach.
DirecToTarget is adaptable, enabling us to easily extend it with data sources available to a specific organization or data source available in a specific country. New data sources are easily plugged-in to complement the existing sources.
Accessing and combining personal data, especially in EU, is heavily regulated with strict personal data protection laws. DirecToTarget compliance parameters are adaptive, so you can be sure that data gathering is in line with the applicable laws and agreements with your clients.
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DirecToTarget discovered a sub-segment of our audience, where prospects are 3 times more likely to convert to clients.
- Marko Štokelj, CEO Wiz insurance company